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How Distributor Reorder Programs Work (and How to Launch One This Week)
Jan 7
When a client runs out of name badges the morning of an event, no one wins. Rushed shipping, last-minute changes and full-on panic don't do anyone any favors - and they definitely eat into margins ...
Continue ReadingThe Long-Term Value of Durable ID Solutions: Why PermaBadge Outperforms Temporary Credentials
Oct 6, 2025
Clients rely on distributors to source high-quality ID badges, accessories and promo products - and for expertise and guidance in choosing the right badge for their needs. The badge you recommen...
Continue ReadingBeyond the Badge: How Backers Add Value and Clarity
Sep 11, 2025
A standard ID badge needs a few basic elements: Name, title, a photo, and maybe a company logo. Add anything more than that, and your badge starts to look cluttered and becomes hard to read. But in...
Continue ReadingBeyond the Lanyard: How Distributors Can Build Badge Packages That Add Value
Aug 6, 2025
Lanyards are often an easy sell for distributors. In 2022, ASI estimated branded lanyards made up nearly 3% of total distributor sales, edging out electronics and computer-related products. ...
Continue ReadingRFID Badges Made Simple: What Distributors Need to Know
Jul 9, 2025
There is no shortage of vendors from which your clients can source promotional products. And, let's face it, some of them probably have you beat on price. As a salesperson, you know it's all about ...
Continue ReadingHow to Boost Your Badge and Credential Sales
May 2, 2025
The promotional products industry has always been competitive. However, with more than 6,200 promotional products businesses registered in the U.S., and online retailers more prevalent and accessib...
Continue ReadingThe Power of Personalized Event Badges and Lanyards
Apr 9, 2025
Think about an event attendee's first stop in the convention hall. It's usually the registration and badging table. It's a small moment, but their experience here sets the tone for the entire event...
Continue ReadingBeyond Luggage: Creative Ways to Use Customized Bag Tags
Apr 9, 2025
Bag tags (or luggage tags) are small items with big potential. They're a home run when it comes to swag tables or promotional items because of their high likelihood for reuse. An attractive bag tag...
Continue ReadingThe Distributor's Guide to Selling American-Made Promotional Products
Mar 14, 2025
According to U.S. Department of Commerce data, in 2022, 67% of the manufactured goods purchased by U.S. consumers were American-made, up from 51% in 2014. As demand for domestically produced p...
Continue ReadingBadge Accessories Your Clients Will Love
Feb 17, 2025
The ideal badge accessory is both practical and stylish. It's the perfect combination of form and function. Accessories like lanyards, badge reels and badge holders are highly customizable and work...
Continue ReadingThe Environmental Impact of Custom Promotional Products: Sustainable Lanyards and Accessories
Feb 4, 2025
Sustainability is no longer a nice-to-have or an add-on benefit for meeting planners and professionals. As event attendees become more aware of waste and their environmental footprints, sustainable...
Continue ReadingThe Power of Custom-Printed Lanyards for 2025 Events: Boost Branding and Enhance Attendee Experience
Jan 22, 2025
Think about the last big event you attended. What promotional items made a lasting impression? What did you take home with you? While big-ticket items like signage are important, it's often the...
Continue ReadingCustom Parking Permits: The Key to Streamlined Events and Enhanced Branding
Jan 17, 2025
Event planners (some of whom are your clients) must ensure that conferences, meetings and trade shows run seamlessly. From the main stage to the expo floor, it's an event coordinator's job to ensur...
Continue ReadingTop Trending Promotional Products for 2025: What’s Hot in Lanyards, ID Accessories and More
Dec 19, 2024
The new year is almost here. That means it's time to take stock of 2024 and start looking out for trends on the horizon. In this post, we'll explore upcoming trends in promotional products, fo...
Continue Reading5 Custom-Printed Products to Help Companies Stand Out at Trade Shows and Conventions
Dec 19, 2024
In-person meetings are back! A 2023 AMEX GBT survey of over 500 meeting professionals found that 59% planned to hold most of their meetings and events in person in the next year. Looking ahead to 2...
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