Custom Parking Permits: The Key to Streamlined Events and Enhanced Branding

  • Jan 17, 2025

Event planners (some of whom are your clients) must ensure that conferences, meetings and trade shows run seamlessly. From the main stage to the expo floor, it’s an event coordinator’s job to ensure a smooth and enjoyable event for all in attendance. 

 

While it’s easy to get caught up in running the show inside the venue, the attendee experience begins in the parking lot. A well-organized parking plan — complete with branded, easy-to-use parking passes — sets the tone for an event that’s smooth, secure and memorable.

 

Whether it’s a corporate conference, tradeshow or community gathering, your clients can rely on custom parking permits to add efficiency and a polished look to their event planning toolkit.

 

In this post, we’ll explore the benefits of custom parking passes and offer ideas for selling them as part of your portfolio.

Why Custom Permits Are Essential for Events  

Parking in an unfamiliar location can be a source of stress for many conference attendees. Having a plan in place that includes high-quality, easy-to-use permits makes the experience smoother for all involved. 

 

Share the following benefits of custom-printed parking permits with your clients.

 

Reduced congestion. Cut back on frustrated attendees circling an already full lot. Clearly outlined areas that correspond with a custom-printed pass mean faster parking and less confusion. Designated areas allow attendees to find their parking zone easily, reducing traffic bottlenecks and ensuring a smoother flow of vehicles. This not only saves time but also creates a more professional and organized event atmosphere.

 

Enhanced security. Custom parking passes clearly identify authorized vehicles. When passes are divided into visually distinct categories like VIP, vendor or general admission, it’s easy for event staff to monitor lots and prevent unauthorized parking.  

 

Better attendee experience. The attendee experience begins the moment they arrive. By providing clear instructions, visible signage and an intuitive permit system, you can reduce stress and make a great first impression. An organized parking plan ensures attendees feel welcomed and valued, setting the tone for a successful event.

 

Positive branding. Custom-designed parking passes and signage add one more layer to the overall look and feel of any event. Encourage clients to view parking passes as an opportunity to reinforce brand identity. 

 

Customization Options for Every Event

Similar to badges and event promotional materials, custom parking permits don’t need to be one-size-fits-all. Sure, they serve an important purpose, but they can also add to the look and feel of an event, enhancing its overall professionalism and branding.

 

When presenting clients with options for custom parking permits, emphasize how these small details can elevate the attendee experience. Offer them the opportunity to customize permits in ways that reflect their event’s unique identity while also meeting practical needs.

 

Custom Designs that Align with Branding

Showcase personality and professionalism with thoughtful design and customization options. 

  • Choose cohesive colors. Choose colors, style and overall design that fits with event branding. 
  • Extend your brand. Incorporate logos and clear event names to assure attendees they’ve arrived at the right place. 
  • Use space wisely. Use space on the parking permit to feature sponsors, giving them extra visibility. 
  • Think outside the rectangle. Hosting an event for a football league or a hot sauce convention? Create a pass shaped like a football or a chili pepper. Unique shapes are a great way to show personality right from the start. 

 

Versatile Formats for Any Event Type

Depending on the type of event, season and location, there are plenty of options for parking passes — all fully customizable. 

  • Hang tags. Familiar and clearly visible to parking attendants. 
  • Combi pass. A hang-tag pass with a pre-cut pop-out key tag for special messaging or secondary use, such as event access or discounts.
  • Adhesive decals. Durable and tamper-proof. Ideal for long-term parking needs. 
  • Printable passes. Easy to distribute and cost-effective for general admission parking or single-day events. 

 

Client Talking Points: How to Sell Custom Parking Passes

Your event planning clients are focused on delivering a seamless gathering that creates positive experiences for attendees — all while staying within a predetermined budget. Adding custom parking passes to your portfolio provides a practical yet impactful solution that aligns with these goals. Here are five tips for effectively selling them:

  1. Highlight the benefit of a seamless arrival experience. The attendee experience begins in the parking lot. Parking passes eliminate confusion, reduce traffic and provide a more pleasant guest experience. 
  2. Position parking passes as a cost-effective branding opportunity. Parking passes reinforce branding. Not only do they make for a cohesive event look, they are one more place for potential customers to see your logo and interact with your brand. 
  3. Stress security. Secure events are top-of-mind for most coordinators. Parking passes, along with a parking system, ensure attendees feel safe and secure. 
  4. Emphasize scalability. Custom parking passes are a great solution for any size event — from small corporate meetings to major festivals. 
  5. Recommend bundling. Pairing parking passes with signage, badges, lanyards and more for a cohesive setup that saves them time and money. 

 

Meet Your Go-To Provider for Custom Parking Passes

We’re your trusted partner for custom parking passes and event essentials designed to help you deliver exceptional products to your clients. We provide high-quality materials, flexible design options, fast turnaround times and unmatched customer service — all the tools you need to offer seamless solutions to event organizers. Reach out today to our credential experts today for more information.  

 


  • Category: Events
  • Tags: custom parking passes, custom hanging parking permits, custom parking permits, event parking pass