The Power of Custom-Printed Lanyards for 2025 Events: Boost Branding and Enhance Attendee Experience

  • Jan 22, 2025

Think about the last big event you attended. What promotional items made a lasting impression? What did you take home with you?

 

While big-ticket items like signage are important, it’s often the smaller, everyday items that make the biggest impact. Custom-printed lanyards are the perfect example — offering a unique blend of practicality and visibility that helps keep your clients’ brands front and center. 

 

From trade shows to company meetings, lanyards help attendees keep track of their badges while customization ensures that each wearer is a walking billboard for event sponsors and brands. 

 

Keep reading to explore the power of custom-printed lanyards — the must-have accessory for 2025 events. 

 

Why Lanyards Are the Perfect Promotional Item

Custom-printed lanyards offer the perfect combination of function and form. They are necessary for badge-wearers but can also be used for promotion, identification and brand building. Here are just a few ways custom-printed lanyards can work for your clients: 

 

Brand visibility. Decking out lanyards with the company colors and logos is a great way to put branding front and center for the duration of the event. As attendees walk the exhibit hall or snap photos to post on social media, lanyards act as wearable advertisements. 

 

Versatility. A lanyard’s primary function is to hold credentials. However, lanyards can secure keys, USB drives or other items that must be accessible throughout an event. 

 

Affordability. Lanyards come in a wide variety of styles and price points, making them a cost-effective promotional product for any size event. 

 

Durability. High-quality lanyards are built to last. Attendees may hang onto their badges and use branded lanyards for other purposes, keeping branding top-of-mind after the event has ended. 

 

Eco-friendly appeal. Sustainability is one of the top issues for event and meeting planners going into 2025. Lanyards are the perfect place to display a commitment to eco-friendly products while still offering a fully customized product. Some examples of sustainable lanyards include lanyards made from recycled PET and fully compostable organic cotton. 

 

How Lanyards Enhance Event Attendee Experience

Beyond the brand appeal, lanyards improve the all-around experience for event attendees. Here’s how: 

 

Comfort and identification. Large conference centers often have multiple events happening at the same time. Custom-branded lanyards allow attendees to identify each other quickly and know they are in the right hall or breakout room. 

 

Security and control. Event staff can quickly identify those with access to restricted or VIP areas or those who may be out of place, making all attendees feel at ease in a safe and controlled environment. 

 

Keepsakes. Lanyards naturally make their way back home with attendees. They may even save their badges from favorite conferences, reminding them of the experience and encouraging participation next time. 

 

Custom Design Options for Every Event

Design flexibility is one of the biggest benefits of customized lanyards. From color options to printing techniques, here’s how you can showcase the wide range of design options available to your clients: 



Widths. Printable lanyards come in width options from one inch for the maximum amount of print area to ⅜ of an inch, the thinnest printable area. For an even slimmer yet customizable option, the premium round cord comes with an adjustable plastic slider that can feature a logo. 

 

Printing techniques.

  • Screen printing. Best for simple designs and bold, solid colors.  
  • Dye sublimation. The process allows for intricate, full-color artwork with no limits on design complexity. 

 

Attachment options. Customization doesn’t end with printing. Choose the type of fastener and other add-ons.

  • Standard connection. Swivel J-hooks, split rings, bulldog clips or plastic no-twist hooks. 
  • Add-on features. Quick-release buckles, adjustable beads, lobster claws, phone loops or safety breakaways. 

 

Client Talking Points: How to Sell Custom Printed Lanyards

Event planners aim to deliver memorable, seamless experiences for their attendees while staying within budget. Custom lanyards are a practical, cost-effective and impactful way to boost branding. Here’s why your clients will love them: 

 

Branding and visibility. Custom lanyards are wearable advertisements that position company branding, sponsor logos or taglines visible throughout the event. Attendees who keep badges after the event continue to be exposed to your brand. 

 

Budget-friendly. Lanyards are an event necessity that offer high impact for a relatively low upfront cost. Customization options give you flexibility in how much you spend. 

 

Meet Your Go-To Provider for Custom Printed Lanyards

We’re your trusted partner for custom-printed lanyards and event essentials designed to help you deliver exceptional products to your clients. We provide high-quality materials, flexible design options, fast turnaround times and unmatched customer service — all the tools you need to offer seamless solutions to event organizers. Reach out today to our credential experts today for more information.


  • Category: Events
  • Tags: Custom-Printed Lanyards, custom lanyards, lanyards, events, branding